Director of Marketing

Come work with us, not for us!

2nd Swing is a one-of-a-kind, forward thinking, customer-centric golf retail company. Our employees are highly valued, while working hard in a positive and supportive culture.  At 2nd Swing you will find:    

• Vast Exposure to the Golf Industry
• A Commitment to Total Well-Being
• Opportunities to Discover Your Fit and Make an Impact
• A Collaborative and Flexible Environment

Key Responsibilities:

• Leading the marketing team in the execution of all elements of the strategic marketing plan.
• Collaboration with cross-functional teams to evaluate strategic plan. 
• Development and monitoring of marketing budget to include all downstream marketing elements.
• Develop and maintain brand guidelines including deployment of environmental branding at all retail locations. 
• Gathers and analyzes information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.
• Conducts market research, sales forecasting, and strategic planning to assess and ensure the sale and profitability of products.
• Conducts pricing research and analysis to ensure competitive product and service pricing.
• Maintains knowledge of trends and developments in the market; identifies needs for new products and services and makes recommendations to leadership.
• Negotiates contracts for services needed to execute a marketing strategy.
• Composes, develops, evaluates, and conducts training on marketing activities, strategies, and policies.
• Recruits, interviews, hires, and trains supervisory and management staff in the department. 

Required Qualifications:

• Excellent verbal, written and interpersonal communication skills.
• Excellent organizational skills and attention to detail.
• Strong analytical and problem-solving skills.
• Ability to create, implement, and monitor budgets.
• Thorough understanding of principles and methods used to promote, display, and sell products and services.
• Experience managing the marketing function including strategy execution and management of a budget
• Experience leading a team of direct reports and including across an organization
• Ability to adapt quickly to changing conditions and priorities 

Preferred Qualifications:

• Bachelor's degree in Business, Marketing.
• At least ten years of experience in Retail and/ or Sporting Goods marketing or a related field.
• In-depth knowledge of the golf industry.

Full-Time Benefits:

• Employee Programs such as PGA membership dues support
• Paid Time Off
• 401k company match
• Health Insurance
• HSA/FSA
• Discounted Merchandise
• Continued Training and Development
• Health and Wellness Initiatives
• Work Life Balance

Compensation:

Pay range for this position is $88,000 - $152,000 based on experience.